Why M-Commerce
Millennials, Moms and Multiculturals are responsible for most of the revenue within Mobile Commerce. Millennials tend to use Apps the most (61% download Retail Apps). Facebook says “What Millennials are doing, is what everybody will be doing soon.” Collectively, these groups drove 81% of Mobile Transactions.
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1 Branding
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2 Connect with on-the-go consumers
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3 Generate repeat business.
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4 Increase audience engagement and retention
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5 Increased conversions
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6 Reduced abandonment rates
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7 Higher average order value
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8 Increase retention rates
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8 Build loyalty & relationships